He is a passionate business analyst. He is the CEO of InRev Systems, owner of Buzzom. He views Business Analytics as a major functional department in all companies in the line of HR, Marketing or IT.
There are many URL shorteners in the market now, and even companies like StumbleUpon, Google and Facebook has come up with their own shorteners. This is the new trend in the World now.
NXY is one such URL shortener from India. It is one of the richest applications in the industry. The name NXY is chosen with a meaning.
XY is the marketing plane, and ‘N’ is the third dimension to it representing Social Media. When N tends to infinity, it becomes NXY.IN. This signifies NXY bringing whole new possibility to the social media marketers. It is that universe of internet marketing.
So what does NXY do? It has functionality that integrates all relevant operations needed to share and track your link over the social networking sites. Few of the important features are as follows:
1. Shorten the link which will be unique to your twitter ID (unlike other tools which give you common shortened link.)
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2. View the TOP links being shared through using NXY system
3. View the TOP marketers distributing links using NXY system (decided by the number of unique clicks)
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4. Configure your own landing page by adding Google Ad sense or Personal Advertisement. (Allows you to earn money via the process)
5. View the detail analysis of the link. Click Measures over a time period, selected by the user, and the hourly measure of click count to get better insight into the relationship between click and time.
6. Referral and Browser details of the origin of click
7. Details of marketers or users distributing the similar URL
The above mentioned are the features related to single user. The most interesting one is the corporate dashboard. In the corporate dashboard, user can create a community by inviting marketers to join the team. The user can then assign a domain to each of the marketers for promotion. Once the marketers accept the invitation they can start marketing the domain.
On the other side, the user can monitor the growth of his domain and track all the marketers to measure their performance. I believe this is just a start of new culture where each individual can leverage their distributing capability and led the marketing in the Internet.
If you are one of the online social marketers searching for the efficient solution then I would suggest you give it a try.
Automatic Twitter Update is very popular these days and is one of the key marketing tactics in Twitter. Connecting your RSS feed of the blog to the Twitter allows you to reach out to the network 24/7 hours.
So what are the most popular ways of adding feeds to your Twitter. Below are the top five twitter feed management available that will allow you to automatically update your Twitter status and also some also allows you to track the link clicks.
Twitter Feed is the oldest of all the feed management available. It easily allows you to connect your feed to the social networking channels like Twitter and also Facebook and others.
HootSuite is another twitter application that is very popular among the twitter user. They allow you to update your status to many social networking platform and manage the status stream. Hoot Suite also allows you to schedule the status and also manage your Feed.
It has a simple interface that simply allows you to add the feed URL, connect it to social media channels and set the automatic updates.
After launching their own URL shortening service goo.gl, Google have integrated the service with their Feedburner allowing user to directly connect their feed to the twitter and other social media sites.
RSS2Twitter is a simple tool that only allows you to connect to the twitter. It like all the other tools provides dashboard to see and track your clicks on the URL.
Buzzom is the most popular tool available in the social media with their account management tool. Unlike other tools, it has three wings a premium service, a URL tracking service and the free account management service. Put all together they are one complete package.
There feed management allows to connect your feed to many channels like Twitter and Facebook. Setting up feed is as easy as it is in all the other tools.
Have you always wondered if there is a best way to hire people for the job? What is the best way to measure the profile and decide if he/she is fit for the job or not?
HR section of every company goes through the process of Standard Test and Interviews to select the best candidate for the job. A lot of time companies take risk in hiring a person by making odd choices. They are continually experimenting with the type of profiles and learning to find the best way to hire a candidate. But all this is slowly changing due to the online social media. Currently, everyone can express themselves to the world through online social platform like Twitter, Facebook, LinkedIn and Blogs.
A research on human psychology has found out that maximum number of people’s online profile matches with that of their real profile, offline. This is a great finding which means that companies can trust on the online profile to judge a person. Therefore, a new way of HR sector is emerging where people are hired through Online search.
Gone are the days when you have to search for the job, the job will find you if you make your online presence strong. We are already seeing this change, where a person being hired are contacted through their blogs or twitter Id.
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Below are the five effective ways of finding people for hiring :
LinkedIn is a social networking platform for business professionals. Though it has a very less user base than Facebook and other networking sites, these users are networking for business purpose. Thus it forms a very important part of the business eco-system.
You can create an account for free in LinkedIn. It lets you enter your education and professional records and connect with other personals in your business community. It also has a feature through which your connections in the community can write recommendations in your profile. This provides a more authentic way of adding value to your profile.
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The paid service in the LinkedIn allows you to search and view profiles of 55 million professionals. It also allows you to send messages beyond your contact, reaching more people. The advance search of LinkedIn allows you to make a targeted search and get fast result and get a high response rate.
LinkedIn has become a very strong part of the corporate networks and is very influential. Hence, LinkedIn is the best way to find and hire authentic candidates.
Orkut is a social networking platform owned by Google. It has a very large community from countries like India and Brazil. One of the strongest feature of Orkut is its community section. There are numerous job related communities in Orkut, and most of the interested folks join one of them.
The Orkut job community allows you to upload resumes and let the potential recruiters find you. The recruiters can search for profiles in the Orkut Job community and contact the candidate through mails or online social exchange. It is a very good way to be noticed by the employer.
A employer can just join these communities and find the suitable candidate.
Facebook is one of the most popular and top social networking site. It already has around 350 Million users and many groups and communities. Facebook is the right portal to find people and know more about the candidate. Hence it is a best recruiting tool you can have and its free.
Firstly, there are many Job groups in facebook who are sharing information about their job interest. These groups can be useful to find peoples who are searching for jobs or are interested in changing their job.
Facebook’s people search is also a great way to find people with interests in your kind of business. Typing a relevant keywords in the Facebook search will immediately bring you closer result of people with matching profile. You can narrow down your search via location and workplace. This is why social networking sites like facebook can be effectively used to recruit candidate by connecting with them.
One of the fundamentals of Hiring is efficient people search. You want to get the right person for the right job. The best way to provide this is by allowing employers to search for people in an efficient way. One of such application that allows you to search for people is buzzom search.
Currently, Buzzom search allows you to search people in Twitter via their bio, location, names and tweets. Name and location search might be less important than the bio search in case of job. Entering a proper keywords in the search will immediately give you the person whose profile matches to your search query.
In Twitter everyone is sharing vital news and professional suggestion. If you search for any professional terms than you are likely to find a person who is passionate about the subject. Hence Twitter is much better in those terms but an efficient search is still required to leverage this. Buzzom is among very few such applications which focuses to bring the best result. It can be a great way to find people and hire them for either job or work.
Recruiting through social search is not like the traditional approach where you have the CV and the mark sheets, it is more about communicating and connecting with the candidate to understand and measure their fitness to the job. And all the above are the ways that let you connect to the people. Even before the advent of Facebook and Orkut, the Internet had something called forums and groups where people communicated their ideas. Those groups and forums still exist today.
In order to use Google and Yahoo group effectively, one needs to find a suitable group and join the conversation. This will allows you to find more about the individuals in the group. This way you can always bring the connection in the online forums to offline relationship to an efficient employee.
Summary
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Social networking has allowed the HR process to be more humane in nature. Though the social approach requires time and patience, it is worthwhile investment. Social search is not typing the keyword and getting the result, it’s about connecting with the result and bringing a worthwhile value into it.
Every system is being influenced by the social networking sites, among them HR is the most affected because the networking platforms have opened a huge potential for people to connect and do online business. HR system can benefit a lot from the new way of hiring people if done efficiently.
Twitter has come a long way from being a platform for exchanging short messages among friends. It is now reckoned as one of the most powerful channels for web marketing. Entrepreneurs, blog owners, marketers have all understood the importance of Twitter in their daily lives. The success Twitter enjoys can be largely credited to the amazing applications that make Twitter much more fun.
There are numerous Twitter applications and toolbars to help you with every aspect of Twitter from growing to marketing. Let’s look at some of the tools that are must for corporate users.
TweetMeme aggregates all the links posted on Twitter and presents the most popular tweets. It segregates the links in various sections and sub sections. It also tracks the number of times a link has been retweeted. One of the most popular features of Tweetmeme is the plugin for blogs and websites.
The button provided by TweetMeme allows the blog to be retweeted easily and also provides the count of retweets the link has received. This button is not just easy to use but highly effective in popularizing your link. A high number of retweets gets the link on the home page of TweetMeme which is a great source of traffic.
If you have used Twitter for a while, you would know how necessary it is to have an application that manages your Twitter stream. TweetDeck is one of the best Twitter Desktop applications that lets you manage as well as post your tweets. You can manage multiple accounts with Tweetdeck and view replies, DM’s and your own tweets in separate columns which are configurable.
Such was the popularity of this Twitter app that the ruler of web world had to partner with Twitter to make its search results live. Twitter search is a great way to know what people are saying right at this moment. It can help a corporate track its brand by scanning through tweets on the key words. A simple search result can give out a lot of information for prompt and immediate actions. Twitter Search has already been adopted by many companies which believe in word of mouth and care about the feedback of consumers.
This recently launched service from the Twitter application Buzzom is a must for any corporate user looking to better his Twitter performance without spending lot of time on Twitter. Buzzom has long been known for a host of services they offered for free. While Buzzom continues to be free, Buzzom Premium charges a nominal amount of $10 a month.
The features they offer include tracking your tweets, tracking your account, managing your DM’s, automatically growing your account randomly or by searching through keywords you specify, scheduling your tweets so they get automatically posted on twitter while you are away. The best part about this service is the price they are offering it at!
At a price range that starts from $50 a month for a domain, TweetMeme Analytics has been clearly targeted for business and website owners. It lets you track the performance of your domain on Twitter through the links posted. It’s extremely difficult to measure ROI when it comes to marketing through social media. It becomes absolutely important then to know what helps in bringing traffic to your domain.
TweetMeme Analytics helps you in this by providing you the informatory data such as user demographics interested in your content, users who have brought high retweets etc.
Which Twitter tool do you suggest for marketing and for webmasters?
Brazil. One of the strongest feature of Orkut is its community section. There are numerous job related communities in Orkut, and most of the interested folks join one of them.
way to provide this is by allowing employers to search for people in an efficient way. One of such application that allows you to search for people is buzzom search.
more about communicating and connecting with the candidate to understand and measure their fitness to the job. And all the above are the ways that let you connect to the people. Even before the advent of Facebook and Orkut, the Internet had something called forums and groups where people communicated their ideas. Those groups and forums still exist today.
